Rapper Rick Ross took a quick break from the Millennium Tour to shake hands and kiss babies at the launch of his new cosmetic dentistry business. As of lately, the rapper has taken an interest in the perfect smile. Rozay has partnered with Dr. Mario Montoya to open the dental office in Atlanta, Georgia.
The ribbon cutting event and reception brought out Atlanta dignitaries and fellow artists, among locals. The Hip-Hop artist even entertained guests with an impromptu performance of some of his greatest hits, including his debut single “Hustlin,’” “BMF,” and “I’m A Boss.”
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During the pandemic, Rick Ross traveled to Cali, Colombia and invested in his newly reconstructed chompers, complements of the celebrity dentist Montoya. Ever since, Ross has been winning and grinning with a smile line that is as flashy and fab as persona. Ross has taken to social media on several occasions to brag about his “Million Dollar Smile” and amplify the work Montoya was performing over in South America.
Pandemic years later, Montoya and Rick Ross have activated like the wonder twins to establish a highly sought out service in the United States. Smiles By Mario Montoya is located at 10 Glenlake Pkwy NE, Suite 140, Sandy GA 30328. Locals, as well as people across the country, can now get top of the line veneers, root canals, dental implants and more, minus the international plane ticket. A single veneer costs $1250 and a full set will cost patrons $25,000. When asked about the price of services, Ross told AUNTIE that “It’s an investment” worth spending on oneself.
According to the American Dental Association, Americans spent $174 billion on dental services in 2023. Rectangle Health reported that $2.75 billion is spent specifically on cosmetic procedures with the largest demographic being millennials. Thus, Rick Ross’ investment in the dental market is clearly a chess move—and it isn’t his first venture into healthcare. Ross got down with Jetdoc, a lucrative telehealth company, back in 2021.
The “Aston Martin Music” rapper isn’t new to any of this. Ross has strategically built wealth and business over his decades-long career. Typically known for his lyrical prowess and Maybach Music Group, the Hip-Hop all-star is an owner of Belaire spirits; has fast food chains like Checkers and WingStop; and a sprawling real estate portfolio to his credit.
Rick Ross’ lavish lifestyle and business acumen has earned him the well deserved moniker “The Biggest Boss.”
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